TheSign Comics & Arts Academy of Florence collaborated on the design of the new advertising campaign and the creation of the 30th anniversary logo.
The side events held during the exhibition include ‘Ricette di Famiglia’ (‘Family Recipes’), an innovative format to highlight gastronomic craftsmanship with the intention of enhancing the strong link between today’s culinary culture and that of ancient family recipes, traditional knowledge and flavours.
“BLOGS & CRAFTS i giovani artigiani e il web” is an initiative begun in 2014 by the ARTIGIANATO E PALAZZO exhibition committee that seeks to increase youth engagement in the event. In order to do so, the initiative creates opportunities for bloggers and young traditional artisans to have mutually beneficial exchanges of content and coverage
The “Mostra Principe”, or Main Exhibition, is featured as an “exhibition within the exhibition” and recreates the creative journey of a brand which has made artisan craftsmanship the cornerstone of its international success, becoming a beacon and inspiration for other artisans.
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